Onboarding Sequence
01 Definition
Onboarding Sequence meaning: A series of emails that helps new users or customers get started and find value.
An onboarding sequence guides someone through their first steps after signing up or buying, explaining features, setup, and next actions. It aims to turn a new user into an active one during the critical early period. Content should match where the user is, not overwhelm them.
Also called
Why it matters
How Onboarding Sequence fits the work
The early days shape whether new users stick around, so clear onboarding email can reduce confusion and early drop-off.
In context
A new account received a five-part onboarding sequence over two weeks, each email covering one setup task and linking to a short guide.
Practical note
Trigger messages off actual progress, not just time, so users who already completed a step do not get told to do it again.