Push Notification
01 Definition
Push Notification meaning: A short message sent from an app to a user's device screen.
A push notification is a brief message an app sends to a user's phone or device, appearing on the lock screen or notification area even when the app is closed. Users must grant permission to receive them. Sending too many can prompt people to disable notifications or uninstall the app.
Also called
Why it matters
How Push Notification fits the work
It gives an app a direct line to re-engage users on their device, prompting them to return without relying on email or opening the app first.
In context
A delivery app sends a push notification reading Your order is 5 minutes away, which appears on the user's lock screen.
Practical note
Permission is required and easily revoked, so respect frequency; irrelevant or excessive pushes are a common reason users turn notifications off entirely.