Abandoned Cart Email
01 Definition
Abandoned Cart Email meaning: An automated reminder sent when a shopper adds items to a cart but does not buy.
An abandoned cart email prompts a shopper who left items in an online cart to return and complete the purchase. It usually shows the abandoned products and a link back to checkout, sometimes with an incentive. It is one of the highest-performing ecommerce automations.
Also called
Why it matters
How Abandoned Cart Email fits the work
Many carts are abandoned for fixable reasons like distraction or cost concerns, so a timely reminder can recover sales that would otherwise be lost.
In context
Two hours after a shopper left a $120 cart, an abandoned cart email showed the items and a link to finish checkout.
Practical note
Send within a few hours while intent is fresh, and cap discounting, since shoppers can learn to abandon carts on purpose to trigger an offer.