Digital MarketingGlossary
Email & Lifecycle

GDPR Consent

General Data Protection Regulation•data privacy requirement

01 Definition

GDPR Consent meaning: Freely given, specific, informed agreement to receive marketing email under European data protection law.

GDPR consent is the standard the EU General Data Protection Regulation sets for lawfully processing personal data for marketing. Consent must be freely given, specific, informed, and unambiguous, usually through a clear opt-in action. People can withdraw it at any time, and you must keep proof.

Why it matters

How GDPR Consent fits the work

Valid consent is a legal basis for emailing EU residents; without it, sends can be unlawful and expose the organization to complaints and fines.

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In context

The signup form asked for GDPR consent with an unticked box and logged the date and wording each subscriber agreed to.

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Practical note

Pre-ticked boxes and bundled consent do not count; use a separate, unticked opt-in and store when, how, and to what each person agreed.