Web Push
01 Definition
Web Push meaning: Notifications sent through a web browser to users who subscribed on a site.
Web push delivers notifications through a browser to users who opted in while visiting a website, without needing an app. Messages appear on the desktop or mobile even when the site is closed, powered by browser subscriptions. Support varies by browser, and users can revoke permission at any time from browser settings.
Also called
Why it matters
How Web Push fits the work
It lets a website re-engage visitors after they leave, reaching them through the browser without requiring them to install a mobile app.
In context
A news site asks visitors to allow notifications, then uses web push to alert subscribers about breaking stories in their browser.
Practical note
Browser support differs, and some platforms limit web push, so coverage is uneven; opt-in prompts shown too aggressively often get dismissed and lower subscription rates.