Marketing terms beginning with L

A focused webpage designed around a specific audience and action.

The persuasive text on a focused page built to drive one specific action.

Google Ads' assessment of how useful and relevant your landing page is to people who click.

The ongoing practice of improving a landing page so more visitors take the intended action.

A landing page report shows performance grouped by the first page of each session.

LCP measures how long the largest visible element takes to render on screen.

A model that gives all conversion credit to the final recorded interaction.

Delaying the load of images or content until a user is about to see it.

A form that collects contact details from potential customers.

A useful resource offered in exchange for contact information or another opt-in.

Sending relevant, timed messages to build trust with leads until they are ready to buy.

Assigning points to leads based on traits and actions to rank their sales readiness.

The early period when an ad system gathers data before delivery and results stabilize.

The opening sentence or paragraph of an article that delivers its most important point.

Coordinating messages across every stage of the customer journey, from first touch to loyalty.

A label marking where a contact sits in their journey from stranger to customer and beyond.

A total amount set to spend across a campaign's entire scheduled run.

A lift test measures the increase in a metric caused by exposure to marketing.

Linear attribution splits conversion credit evenly across every touchpoint in the path.

Content designed to be so useful, surprising, or shareable that people link to it naturally.

The practice of earning links from other websites to your own.

The ranking value passed from one page to another through hyperlinks.

A group of sites created mainly to link to each other and inflate rankings.

A clickable link placed in a profile, often used where posts cannot hold links.

Informal term for the ranking value passed from one page to another through links.

The rate at which a site or page gains or loses backlinks over a set period.

A unique root domain that links to your site, counting subdomains under it as one.

The rate at which an email list loses subscribers over time through opt-outs and inactivity.

How quickly an email list gains net new subscribers over a period.

The ongoing practice of cleaning an email list by removing invalid, inactive, or unwanted addresses.

Dividing a contact list into meaningful groups for tailored communication.

An article structured as a numbered or bulleted list of items or tips.

Previewing an email across many clients and devices using the Litmus platform.

Broadcasting real-time video to an audience that can react and comment as it happens.

A proposed text file that gives AI models a curated guide to a site's content.

Any online mention of a business's name, address, and phone number.

A high point reached by small tweaks that still falls short of a much better design.

A Google search result block that shows a map and a short list of nearby businesses.

The goal behind a search that suggests the person wants a nearby product, service, or place.

Optimizing a business to appear in local search results and map listings for nearby customers.

A Google Ads asset that shows your business address, map pin, and distance alongside an ad.

Reviewing server logs to see exactly how bots and users request your pages.

In-depth content, often 1,500 words or more, that covers a topic thoroughly.

A specific lower-volume search phrase that often signals precise intent.

An ad audience a platform builds to resemble an existing customer or source list.

Google's free tool for building shareable dashboards from many data sources.

People feel the pain of a loss more strongly than the pleasure of an equal gain.

A structured scheme that rewards customers for repeat purchases and continued engagement.

A popular but technically inaccurate label for terms related in meaning to a main keyword.

A comparison of a customer's lifetime value to the cost of acquiring them.