Marketing terms beginning with R

Rapid repeated clicks in one spot that signal user frustration.

Google's machine learning system that helps interpret the meaning behind search queries.

An input a feed algorithm uses to predict and score how content should be ordered.

A creator's published list of prices for different types of sponsored content.

A targeted email series that tries to reactivate subscribers who have stopped opening or clicking.

The number of distinct people or accounts exposed to content.

Reach counts unique people who saw content, while impressions count total views including repeats.

An estimate of how many recipients actually spent time reading an email.

How easily a reader can understand a piece of writing.

An auction that sells each ad impression to the highest bidder as a page loads.

The tendency to feel obligated to return a favor after receiving something first.

A request asking Google to review a site after fixing a manual action.

A sequence where one URL redirects to another, which then redirects again before reaching the final page.

A broken redirect setup where URLs point back to each other and never reach a final page.

Short vertical videos on Instagram and Facebook designed for entertainment and discovery.

The stage where existing users recommend a product to new people.

A system that rewards existing customers for introducing new customers to a business.

A unique website that links to your site at least once, counted once regardless of link total.

Old HTML link tags that marked the sequence of paginated pages for search engines.

Terms and phrases connected in meaning or intent to your main target keyword.

Showing ads to people who previously visited a site or engaged with a brand.

A saved group of users who took a specific action, used to serve them ads later.

The limited resources a search engine spends rendering JavaScript on your pages.

Scripts or styles that must load before the browser can show a page.

Sharing someone else's post to your own audience, often with credit.

Responsive design lets one layout adapt to any screen size using flexible styling.

A Google display ad that auto-adjusts its images, text, and size to fit many placements.

A layout that automatically adapts its structure to fit any screen size or window.

A Google search ad that mixes your headlines and descriptions to test combinations automatically.

Advertising to people who previously interacted with a brand.

A chart showing what share of users or customers stay active over time.

Marketing focused on keeping existing customers active, engaged, and buying again.

The percentage of customers or users who remain active over a period.

A measure of profit earned relative to the cost of an investment.

The incremental profit from marketing divided by the marketing spend that drove it.

Returning users counts people the tool recognizes from a prior visit within its tracking window.

The stage where a business earns money from its users or customers.

Aligning marketing, sales, and customer success operations around shared revenue goals.

The average revenue a store earns for each visitor or session.

Structured data that describes a review or rating of an item like a product or business.

An opt-in ad users choose to watch in exchange for an in-app reward.

Segmenting customers by how recently, how often, and how much they buy.

An earlier Google format that showed structured content as a visual, card-style result.

RCS is an upgraded texting standard that adds branding, images, buttons, and read receipts to SMS-style messaging.

An interactive ad that uses video, audio, animation, or clickable elements beyond a static image.

A rich result is an enhanced search listing with extra visual features beyond text.

Rich snippet is the older name for an enhanced search listing with extra details.

Shifting the perceived risk of buying from the customer to the seller to ease hesitation.

Revenue attributed to advertising divided by advertising cost.

An HTML tag in the page head that tells search engines how to index and follow a page.

A site-level file that gives web crawlers access instructions.

An article that gathers multiple tools, tips, or expert opinions on one topic.