Marketing terms beginning with P

The probability of seeing a result this extreme if the change truly had no effect.

Moz's 0 to 100 score predicting how well a single page may rank in search.

Page experience is Google's set of signals for how pleasant a page feels to use.

A link-analysis system that estimates the relative importance of pages.

Pages per session is the average number of pages viewed during each visit.

How quickly a web page loads and becomes usable for visitors.

A pageview counts one loading or reloading of a page in a user's browser.

Splitting a large set of content across numbered pages, such as page 1, 2, and 3.

The cost to acquire a customer counting only paid marketing channels and their spend.

Marketing channels a brand pays to use, such as ads and sponsored placements.

Advertising delivered within social media platforms.

A framework that sorts marketing channels into paid, owned, and earned media.

A 2011 Google update that targeted thin, low-quality, and duplicate content.

A copywriting formula that names a problem, intensifies it, then offers the solution.

A common but imprecise name for Google's passage ranking capability.

Google's ability to rank a specific passage within a page for a query.

A sentence structure where the subject receives the action instead of performing it.

Examining the actual routes users take through a site or app.

Path length is the number of touchpoints a customer has before converting.

The time needed for an investment's returns to repay its initial cost.

A barrier that restricts content or features until the user pays.

A set of sites, often built on expired domains, secretly owned to funnel links to a money site.

People judge an experience mainly by its most intense moment and how it ended.

A 2012 Google update that targeted manipulative link building and link spam.

An expandable list of related questions shown within Google search results.

How fast an interface feels to users, which can differ from its measured speed.

A chart that plots how customers perceive competing brands on two key attributes.

A Google campaign that serves across all its channels from one automated, goal-based setup.

A concise representation of a meaningful audience type based on evidence.

Software that tailors page content to each visitor using data about them or their behavior.

A match type that shows ads when a search includes your keyword's meaning.

How easy a brand is to find and buy across places, times, and situations.

A broad, foundational page on a core topic that links to related detailed pages.

A broad, comprehensive page that anchors a topic cluster and links to related subpages.

A post an account fixes to the top of its profile or feed.

A measure of how fast revenue moves through the sales pipeline.

A five-stage growth framework covering acquisition, activation, retention, referral, and revenue.

A small piece of code that loads on a page to record user actions for advertising.

Pixel tracking uses a tiny hidden image or snippet to record actions like visits or conversions.

Using a tiny hidden image to detect when an email is opened.

Choosing the specific websites, apps, videos, or channels where your ads can appear.

A review that compares text against existing sources to find copied or unattributed passages.

An email made only of text, with no HTML formatting, images, or styling.

An interactive ad that lets users try a short, hands-on demo before installing an app.

An audio series published in episodes that listeners can stream or download.

An interactive sticker in Stories that lets viewers vote between options.

A Google Ads strategy that applies one automated bidding goal across multiple campaigns together.

Position-based attribution gives extra credit to the first and last touchpoints and less to the middle.

Defining the distinctive place an offer should hold in a target audience's mind.

A short internal statement that defines who a product serves and why it stands apart.

An automated email series sent after a purchase to confirm, support, and retain the buyer.

Persuasive words chosen to trigger emotion or urgency and prompt a response.

An advertising model in which the advertiser pays when an ad is clicked.

Using historical data and statistics to estimate the likelihood of future outcomes.

A page where subscribers choose which emails they receive and how often.

The preview snippet shown next to or below the subject line in many inboxes.

Generating static HTML of pages ahead of time so bots receive ready content.

A Google Ads asset that lists products or services with prices below a search ad.

The main call to action that pushes visitors toward the page's most important goal.

Google's set of proposed web technologies for advertising that reduce cross-site tracking.

The text describing a product's features, benefits, and details on a listing page.

The coordinated release of a new product or feature to the market.

The original Google name for a feed-driven Shopping ad: the unit that shows a product image, price, title, and merchant name directly in search results.

Software that suggests products to shoppers based on behavior, catalog data, or similar users.

Structured data that describes a product's details like price, availability, and rating.

A clickable label on a post that links to a specific product.

A strategy where the product itself drives acquisition, conversion, and expansion.

A go-to-market strategy where the product itself drives signups, adoption, and paid expansion.

The point where a product satisfies strong demand in a specific market.

Improving a social profile's details so it is clear, searchable, and consistent with the brand.

Buying and selling ad space automatically through software and real-time auctions.

A visual cue showing how far along a user is in a multi-step task.

Showing only essential options first and revealing more detail as the user needs it.

Collecting more contact details gradually across multiple forms instead of all at once.

The practice of writing and refining inputs to get better results from AI models.

A statistical model that scores how likely a person is to take a specific action.

An interactive or clickable model of a product used to test flows before building.

The regular rhythm and timing at which a team releases new content.

A short message sent from an app to a user's device screen.