Marketing terms beginning with P

The probability of seeing a result this extreme if the change truly had no effect.

Moz's 0 to 100 score predicting how well a single page may rank in search.

Page experience is Google's set of signals for how pleasant a page feels to use.

A link-analysis system that estimates the relative importance of pages.

Pages per session is the average number of pages viewed during each visit.

How quickly a web page loads and becomes usable for visitors.

A pageview counts one loading or reloading of a page in a user's browser.

Splitting a large set of content across numbered pages, such as page 1, 2, and 3.

The cost to acquire a customer counting only paid marketing channels and their spend.

Marketing channels a brand pays to use, such as ads and sponsored placements.

Advertising delivered within social media platforms.

A framework that sorts marketing channels into paid, owned, and earned media.

A 2011 Google update that targeted thin, low-quality, and duplicate content.

A copywriting formula that names a problem, intensifies it, then offers the solution.

A common but imprecise name for Google's passage ranking capability.

Google's ability to rank a specific passage within a page for a query.

A sentence structure where the subject receives the action instead of performing it.

Examining the actual routes users take through a site or app.

Path length is the number of touchpoints a customer has before converting.

The time needed for an investment's returns to repay its initial cost.