Marketing terms beginning with T

A snippet of code that sends data to or runs a tool when a condition is met.

A short, memorable phrase that captures a brand's identity or main promise.

The defined group a marketing effort is designed to reach and influence.

An automated strategy that sets bids to get as many conversions as possible near a target cost each.

A Google Ads automated bidding strategy that sets bids to appear in a chosen percentage of eligible auctions, in a chosen position on the page.

The specific group of customers a business decides to focus its marketing on.

An automated strategy that sets bids to reach a target return on ad spend from conversion value.

A single, linear sequence of steps to complete one specific task.

TCPA Compliance means following the US law that governs telemarketing calls, texts, and prerecorded messages.

How long an experiment runs before you read and act on its results.

How many experiments a team runs in a given period, often per month or quarter.

Running small experiments, measuring results, and applying what you learn.

Pages that offer little or no value to users, often short or duplicated.

A cookie set by a domain other than the website a user is visiting, used to track across sites.

A series of connected posts by one author read together as a single flow.

The share of people who pause scrolling to actually watch or view your content.

A time lag report shows how many days pass between the first interaction and conversion.

Time on page estimates how long a visitor spent viewing a single page.

TTFB measures how long the browser waits for the first byte from the server.

Time-decay attribution gives more credit to touchpoints that happen closer to the conversion.

The HTML element that sets a page's title, often shown as the clickable result headline.

The awareness stage where people first discover a brand or problem.

The consistent style and attitude a brand uses in its writing and speech.

A news box on Google results that highlights recent articles about a topic.

A group of related pages linked around one central topic to build depth and authority.

The process of generating and shortlisting content topic ideas worth pursuing.

Showing ads on pages and videos grouped around a chosen subject or theme.

The depth and breadth of a site's content on a subject, signaling subject-matter expertise.

The total revenue possible if a product captured its entire relevant market.

A low-quality or spammy inbound link that may harm a site's search reputation.

A one-to-one email triggered by a user action to deliver expected, non-promotional information.

Transactional intent means the searcher is ready to buy or take action.

Creatively recreating a message in another language to keep its intent, tone, and emotional impact.

Testing whether people can find items in a text-only version of your site structure.

A subject or hashtag seeing a sudden surge in social media activity right now.

Inserting a brand into a trending topic, hashtag, or cultural moment to gain attention.

A rule in a tag manager that decides when a tag should fire.

An email sent automatically in response to a specific subscriber action or event.

A small graphic that signals a site is safe, credible, or endorsed to reassure visitors.

Majestic's score estimating a site's link quality based on proximity to trusted seed sites.

An element that reassures visitors a site or business is credible and safe.

A false positive: concluding a change works when it actually does not.

A false negative: missing a real improvement because the test failed to detect it.