Tagline
01 Definition
Tagline meaning: A short, memorable phrase that captures a brand's identity or main promise.
A tagline is a brief public phrase, often just a few words, placed near a brand's name or logo. It expresses the brand's personality, benefit, or attitude in a way people can recall. Unlike a positioning statement, a tagline is customer facing and written for memory and emotion.
Also called
Why it matters
How Tagline fits the work
A strong tagline gives a brand a consistent voice across ads, packaging, and sites, helping people remember the brand and what it stands for.
In context
A meal kit company used the tagline Dinner, solved to signal quick, low effort cooking across its website, boxes, and social ads.
Practical note
A tagline supports positioning but cannot replace it. Test that it stays clear out of context and does not overpromise results the product cannot reliably deliver.