Marketing terms beginning with E

Exposure a brand gains through others, such as press, reviews, and word of mouth.

A downloadable book-length document used to educate readers and often to capture leads.

The share of website sessions or visitors that complete a purchase during a period.

A schedule for planning producing and publishing content.

A documented set of standards for how an organization's content should be written and published.

A link a publisher adds freely because your content is genuinely worth citing.

Google's guideline for judging content quality by experience, expertise, authority, and trust.

Software that sends emails automatically based on schedules, rules, or subscriber actions.

The planned rhythm and timing of a series of emails sent to a contact.

The ability of legitimate email to reach recipients' inboxes.

Tailoring email content to individual recipients using their data and behavior.

The return earned from email marketing compared with what it cost to run.

Dividing an email list into smaller groups so each receives more relevant messages.

A platform businesses use to build, send, and track bulk marketing or transactional email.

Checking whether an email address is real, correctly formatted, and able to receive mail before sending.

Persuading an audience by connecting with their feelings rather than only logic.

A simple grid capturing what a user says, thinks, does, and feels.

People value something more once they feel they own or have chosen it.

An engaged session is a visit that met Google Analytics 4's engagement threshold.

Content that pushes people to react or comment mainly to game platform reach.

A group of users who agree to like and comment on each other's posts to boost reach.

Interactions expressed as a percentage of an audience or exposure measure.

Engagement time measures how long a page or app was actively in focus.

A semi-automated strategy that adjusts your manual click bids based on the chance of a conversion.

A GA4 setting that automatically tracks common interactions without extra code.

Optimizing content around clearly defined people, places, things, and concepts search engines recognize.

Entrances counts how many times a page was the first page viewed in a session.

A process that pulls data from sources, reshapes it, and loads it into storage.

A recorded user or system interaction with contextual details.

Event count is the total number of tracked events recorded in a period.

Content designed to remain useful beyond a short-lived event or trend.

A match type that shows ads only for searches with your keyword's same meaning.

Link text that exactly matches the target keyword a page wants to rank for.

A signal that a visitor is about to leave the page.

An exit page is the last page a visitor viewed before leaving a session.

Exit rate is the share of pageviews of a page that were the last in a session.

A message shown when a visitor appears about to leave the page.

A retired Google search ad format with fixed headlines and descriptions you wrote directly.

Extra recurring revenue earned from existing customers beyond their original purchase.

Google Ads' estimate of how likely your ad is to be clicked when shown for a keyword.

A short video that explains a product, service, or concept in simple terms.

Measuring where and how long people look on a screen using specialized equipment.