Editorial Link
01 Definition
Editorial Link meaning: A link a publisher adds freely because your content is genuinely worth citing.
An editorial link is placed by a site's own editor or author, without payment or a reciprocal deal, because they find your page useful. These naturally earned links are the type Google values most. They cannot be reliably bought or demanded, which is why they signal real trust.
Also called
Why it matters
How Editorial Link fits the work
These links are the kind search engines most want to reward, since a real editor chose to cite you rather than you placing the link yourself.
In context
A journalist cited the company's original wage study in an article, adding an editorial link the brand never requested.
Practical note
You cannot guarantee editorial links; you can only make content worth citing. Links you insert yourself in comments or profiles do not count as editorial.