Marketing terms beginning with C

The average cost of acquiring a new customer.

The time it takes for a customer's gross profit to repay the cost of acquiring them.

An ad add-on that displays a phone number so users can call your business.

A call to action worded around the benefit the reader gets, not the task.

Short, non-clickable phrases that highlight features or offers in a search ad.

A short document that defines a campaign's goals, audience, message, and scope.

The 2003 US law setting rules for commercial email, including opt-out and honest headers.

An HTML tag that names the preferred version of a page among duplicates.

The preferred version of a page when similar URLs exist.

The process of choosing one preferred URL when the same content is reachable at several addresses.

Asking users to group and label topics to guide how content should be organized.

A single post holding multiple images or videos that users swipe through.

Starting a shopping cart without completing the purchase.

A detailed story showing how a customer used a product or service and the results.

Canada's law requiring consent and clear identification before sending commercial electronic messages.

The act of establishing an entirely new market category that did not exist before.

A strategy of defining and leading a new market category rather than competing in an existing one.

A cue or situation that prompts someone to think of and consider a category.

A two-letter top-level domain assigned to a specific country or territory.

The combination of marketing channels a business uses to reach its audience.