Marketing terms beginning with H

The top-level HTML heading that usually states the main topic of a page.

The unique username that identifies an account on a social platform.

The moment a lead or customer is passed from one team to another, often marketing to sales.

A permanent delivery failure, usually from an invalid or nonexistent email address.

A word or phrase preceded by a hash sign that labels a conversation or topic.

HTML heading elements from H1 to H6 that structure content into a clear hierarchy.

A content system that stores content and delivers it through an API to any front end.

The bold, clickable title line at the top of a text ad.

A reusable headline template that arranges proven elements to make titles easier to write.

A visual summary showing where measured activity is concentrated.

A Google system that rewards content made for people over content made mainly for search engines.

The large, prominent top area of a page that introduces the main message.

A content framework, from YouTube, sorting content into large events, regular series, and always-on basics.

The idea that decision time grows as the number of choices increases.

A hit is a single interaction sent to an analytics server, such as a pageview or event.

A holdout group is a set of users deliberately kept from seeing a marketing activity.

The opening element designed to grab attention and pull the reader or viewer in.

Step-by-step content that teaches readers how to complete a specific task.

An HTML annotation that tells search engines the language and region a page targets.

A header that forces browsers to always connect to a site over secure HTTPS.