Marketing terms beginning with M

The primary goal action that defines success for a page or campaign.

A creator with a large following, often roughly 100,000 to one million followers.

A low-quality website built mainly to load ads rather than serve real readers.

A penalty a human Google reviewer applies when a site breaks Google's guidelines.

A bidding approach where the advertiser sets and adjusts bids directly instead of letting the platform decide.

Another name for the Local Pack, the map plus list of local businesses in Google results.

Dividing a broad market into smaller groups with shared needs or traits.

The practice of measuring and analyzing marketing data to understand and improve performance.

A plan for assigning credit to the touchpoints that lead to conversions.

Using software and rules to coordinate repeatable marketing actions.

The money a company plans to spend on marketing over a set period.

Total revenue divided by total marketing spend across all channels in a period.

A model of the stages people move through from first awareness to becoming a customer.

The set of controllable elements a business combines to market a product effectively.

Marketing mix modeling uses statistics on aggregate data to estimate how each channel affects sales.

The people, processes, and tools that keep marketing running efficiently.

A document that lays out marketing goals, actions, timelines, and budgets for a period.

A target account showing enough engagement to warrant sales attention.

The difference between a lead marketing deems interested and one sales deems ready to buy.

A long-term plan for how a business will reach and win its target customers.

The set of software tools a team uses to run and measure marketing.

The setting that controls how closely a search must relate to your keyword to trigger ads.

The highest amount an advertiser will pay for a single click on an ad.

An automated strategy that sets bids to get the most clicks possible within your budget.

A Google Ads Smart Bidding strategy that spends your full budget chasing the highest total conversion value, not the highest number of conversions.

An automated strategy that sets bids to get the most conversions possible within your budget.

A Google Analytics interface for sending event data to a property using direct requests.

Media mix modeling is statistical analysis that estimates how each media channel contributes to sales.

A document that lays out where, when, and how much to spend on paid media.

A creator with a very large following, usually more than one million followers.

Using popular meme formats and humor to promote a brand on social media.

How easily a brand comes to mind across the many situations in which people buy.

A placeholder code in an email that is replaced with each recipient's own data at send time.

How closely a landing page's content matches the ad or link that sent the visitor.

A structured document that defines what a brand says and how it says it.

A short page summary that search engines may show in a result snippet.

An HTML tag that reloads or redirects a page after a set number of seconds.

The specific instructions, like noindex and nofollow, given through robots meta tags or headers.

A metric is a number that measures a quantity, such as counts, rates, or averages.

A small, low-commitment action that signals progress toward a bigger goal.

A social creator with a small but engaged niche following, often 10,000 to 100,000 people.

A smaller action that indicates progress toward a primary conversion.

The small bits of text in an interface, like buttons, labels, and error messages.

A small, focused moment of feedback or animation triggered by a single user action.

A secure HTTPS page that still loads some resources over insecure HTTP.

Marketing text messages that include images, video, audio, or longer text.

A durable advantage that protects a business from competitors over time.

How easily people can read, navigate, and complete tasks on a small touchscreen device.

Mobile-first indexing means Google uses a page's mobile version for indexing and ranking.

A static, high-detail visual of a design showing its final look but not interaction.

Conversions estimated by statistical models when they cannot be directly measured or observed.

A usability session guided live by a facilitator who observes and asks questions.

Content built from reusable, self-contained blocks that can be mixed across channels.

The consideration stage where interested prospects compare their options.

A promise to refund a buyer's payment if they are unsatisfied within a stated period.

Recording cursor movement and position to infer where visitors focus attention.

A lead that meets agreed marketing criteria for likely sales relevance.

A model that distributes conversion credit across multiple recorded interactions.

A form split into several smaller screens completed in sequence.

Using several separate channels to reach customers, each managed on its own.

A test that varies several page elements at once to find the best-performing combination.

A test that compares many combinations of page elements to find the best mix.

Google's AI model built to answer complex questions across languages and formats.