Marketing terms beginning with M

The primary goal action that defines success for a page or campaign.

A creator with a large following, often roughly 100,000 to one million followers.

A low-quality website built mainly to load ads rather than serve real readers.

A penalty a human Google reviewer applies when a site breaks Google's guidelines.

A bidding approach where the advertiser sets and adjusts bids directly instead of letting the platform decide.

Another name for the Local Pack, the map plus list of local businesses in Google results.

Dividing a broad market into smaller groups with shared needs or traits.

The practice of measuring and analyzing marketing data to understand and improve performance.

A plan for assigning credit to the touchpoints that lead to conversions.

Using software and rules to coordinate repeatable marketing actions.

The money a company plans to spend on marketing over a set period.

Total revenue divided by total marketing spend across all channels in a period.

A model of the stages people move through from first awareness to becoming a customer.

The set of controllable elements a business combines to market a product effectively.

Marketing mix modeling uses statistics on aggregate data to estimate how each channel affects sales.

The people, processes, and tools that keep marketing running efficiently.

A document that lays out marketing goals, actions, timelines, and budgets for a period.

A target account showing enough engagement to warrant sales attention.

The difference between a lead marketing deems interested and one sales deems ready to buy.

A long-term plan for how a business will reach and win its target customers.