Marketing Plan
01 Definition
Marketing Plan meaning: A document that lays out marketing goals, actions, timelines, and budgets for a period.
A marketing plan turns strategy into a practical schedule of activities. It sets specific goals, the campaigns and channels to use, who is responsible, timelines, and budgets. Usually covering months or a year, it is reviewed and adjusted as results and conditions change.
Why it matters
How Marketing Plan fits the work
A written plan aligns the team, sets expectations, and makes it easier to track whether marketing activity is on schedule and within budget.
In context
The annual marketing plan schedules a spring product launch, three email campaigns, and a $60,000 budget split across search and social.
Practical note
A plan is only as good as its follow-through and review; treat it as a living document, not a file that is written once and then ignored.