Marketing terms beginning with I

A description of the type of company or account that gets the most value from your product.

A row or block of image thumbnails shown within Google's regular search results.

The practice of optimizing images so they load fast and rank well in search results.

One recorded display of content or an advertisement.

The percentage of eligible impressions an advertiser actually received.

Showing ads inside mobile apps rather than on web pages.

A message shown to users while they are actively using an app or site.

A Google audience of users whose recent activity signals they are actively researching or ready to buy.

A video ad that plays inside another video, before, during, or after it.

Attracting customers by creating helpful content they find on their own.

The percentage of delivered emails that actually land in the inbox rather than spam.

A rendering of how an email will look across different inboxes before sending.

Incrementality is the extra results a marketing activity causes that would not have happened otherwise.

Incrementality testing runs controlled experiments to measure the true added impact of marketing.

When too many low-value or duplicate pages of a site get indexed.

The status of which of your pages are indexed, excluded, or have errors.

The process of storing and organizing content for possible search results.

A protocol that instantly tells search engines when site URLs change.

The process of finding and vetting creators who fit a brand's campaign.

Working with creators or public figures to communicate with their audiences.