Marketing terms beginning with I

A description of the type of company or account that gets the most value from your product.

A row or block of image thumbnails shown within Google's regular search results.

The practice of optimizing images so they load fast and rank well in search results.

One recorded display of content or an advertisement.

The percentage of eligible impressions an advertiser actually received.

Showing ads inside mobile apps rather than on web pages.

A message shown to users while they are actively using an app or site.

A Google audience of users whose recent activity signals they are actively researching or ready to buy.

A video ad that plays inside another video, before, during, or after it.

Attracting customers by creating helpful content they find on their own.

The percentage of delivered emails that actually land in the inbox rather than spam.

A rendering of how an email will look across different inboxes before sending.

Incrementality is the extra results a marketing activity causes that would not have happened otherwise.

Incrementality testing runs controlled experiments to measure the true added impact of marketing.

When too many low-value or duplicate pages of a site get indexed.

The status of which of your pages are indexed, excluded, or have errors.

The process of storing and organizing content for possible search results.

A protocol that instantly tells search engines when site URLs change.

The process of finding and vetting creators who fit a brand's campaign.

Working with creators or public figures to communicate with their audiences.

The process of contacting and pitching creators to build brand partnerships.

When a creator grants a brand permission to run ads through the creator's social account.

A visual asset that presents data or concepts using graphics, charts, and short text.

How content is organized, labeled, and connected so people can find what they need.

Informational intent means the searcher wants to learn or find an answer.

A written agreement that confirms the terms of a media buy between advertiser and publisher.

Aligning all marketing efforts so message and brand stay consistent everywhere.

INP measures how quickly a page responds to user interactions across a visit.

Content that responds to user input, like quizzes, calculators, or polls, instead of being read passively.

Linking from one page on your site to another page on the same site.

Optimizing a site so search engines serve the right content to users in different countries or languages.

A full-screen ad shown at natural break points in an app or website.

Ad impressions or clicks that do not come from genuine human interest.

How much mailbox providers trust the IP address that sends your email.

Gradually increasing send volume on a new IP to build trust with mailbox providers.