Internal Linking
01 Definition
Internal Linking meaning: Linking from one page on your site to another page on the same site.
Internal linking connects the pages of a single website using hyperlinks. It helps visitors navigate, helps search engines discover and crawl pages, and passes ranking signals between them. The anchor text and structure of these links also give search engines context about what each linked page covers.
Also called
Why it matters
How Internal Linking fits the work
Internal links guide both users and crawlers through your site and channel authority to important pages, making them a core, controllable part of SEO.
In context
A new blog post linked to three related guides using descriptive anchor text, helping readers dig deeper and helping search engines find the older pages.
Practical note
Link with descriptive anchor text and a logical structure. Too many links on a page or vague anchors like "click here" reduce clarity for readers and engines.