Infographic
01 Definition
Infographic meaning: A visual asset that presents data or concepts using graphics, charts, and short text.
An infographic combines images, icons, charts, and brief text to explain data or ideas at a glance. It suits complex or statistic-heavy topics and is easy to share. Because text lives inside an image, infographics need alt text and supporting copy to stay accessible and searchable.
Why it matters
How Infographic fits the work
Infographics make data and processes easier to grasp and more shareable than plain text, which can attract social shares and links to a page.
In context
The infographic turned five survey findings into simple bar charts, and the blog post below it explained each stat in words.
Practical note
Search engines cannot read words baked into an image. Pair every infographic with descriptive alt text and on-page copy so the information is accessible and indexable.