Image Pack
01 Definition
Image Pack meaning: A row or block of image thumbnails shown within Google's regular search results.
An Image Pack is a group of image thumbnails Google inserts among the standard results when pictures seem useful for a query. Clicking an image usually leads to Google Images or the source page. It appears for visual topics like recipes, products, or how-to searches.
Why it matters
How Image Pack fits the work
Ranking in an Image Pack gives visual content a chance to be seen on the main results page and drive traffic through images.
In context
Searching "mid-century living room" shows an Image Pack of interior photos above several of the standard blue-link results.
Practical note
Descriptive file names, alt text, and image context help eligibility, but Google decides when an Image Pack appears for a query.