Marketing terms beginning with A

Sending two versions of an email to compare which performs better.

A controlled experiment comparing two versions for a defined outcome.

An automated reminder sent when a shopper adds items to a cart but does not buy.

The part of a webpage visible before a visitor scrolls.

What visitors see first, before any scrolling, at the top of a page.

An ad placed in the part of a page visible before the user scrolls.

The share of your ad impressions that appeared in the very first search ad slot.

Designing products so people with disabilities can perceive, understand, and use them.

A B2B strategy that targets specific high value accounts with tailored marketing.

The stage where a business attracts and gains new users or customers.

A measurement tied to a specific cause and decision, so a team can act on it.

The stage where a new user first experiences the product's core value.

The share of new users who complete a key early action that signals real value.

Active users counts distinct people who engaged with your site or app in a period.

A sentence structure where the subject performs the action of the verb.

An extra piece of content, like a link or image, added to an ad to give more detail.

The real-time process that decides which eligible ads appear and in what order.

The written text of an advertisement, including its headlines and descriptions.

A digital marketplace where advertisers and publishers buy and sell ad impressions through real-time auctions.

Extra information added to an ad, such as links, phone numbers, or highlights.

The drop in ad performance that happens when people see the same ad too often.

Deceptive activity that generates fake ad views or clicks to steal advertising spend.

A company that gathers ad space from many publishers and resells it to advertisers in bulk.

The specific location or surface where a social ad appears within a platform.

A Google Ads value that decides whether your ad shows and in what position.

A Google Ads rating of how closely your ad matches the intent behind a search.

A Google Ads setting that controls how competing ads in an ad group are served.

A campaign setting that controls which days and hours your ads are eligible to show.

Software that stores, chooses, delivers, and tracks online ads across websites and apps.

A Google Ads rating of how complete and varied a responsive ad's assets are.

A snippet of code on a page that requests and displays an ad from an ad server.

The process of setting up, scheduling, and managing ad campaigns inside an ad server.

Independent measurement that checks whether ads were seen, safe, and served to real people.

A public file publishers post to declare which companies may sell their ad inventory.

Meta's automated campaign type that uses machine learning to manage targeting, placements, and creative.

Optimizing content to be chosen as the direct answer by answer engines.

A creator who earns commission on sales made through their unique links or codes.

A performance partnership that rewards referrals or attributed outcomes.

A Google audience grouping people by long-term interests, habits, and lifestyle.

Managing marketing work in short cycles with frequent review and adjustment.

The point when a new user first clearly experiences a product's core value.

Tools and methods that try to estimate whether content was produced by AI.

Google's AI-generated summaries that appear at the top of some search results.

Text, images, or media produced wholly or partly by artificial intelligence tools.

A classic model describing four stages a message moves a person through toward action.

A set of rules and models used to select and order platform content.

An update a platform makes to how its feed ranks and distributes content.

A ranking drop caused automatically by search algorithms rather than a human reviewer.

A list of trusted senders whose email is allowed through filters without extra scrutiny.

A short written description of an image that browsers and screen readers use in place of the picture.

An open framework for building stripped-down pages that load very fast on mobile.

A Google technology that lets emails include interactive, app-like content.

The share of your audience that reshares a post, spreading it to their own networks.

The visible clickable words in a hyperlink.

The mix of wording used in the clickable text of links pointing to a page.

The tendency to rely heavily on the first number or fact seen when judging value.

An automated email marking a milestone date such as signup, first purchase, or membership length.

The number of approval actions, like likes or favorites, relative to your audience size.

An Apple feature that hides whether and when Apple Mail users open emails.

An assisted conversion is one where a channel helped along the path but was not the final click.

The number of things a visitor can do on a page compared with its one conversion goal.

Assigning credit for an outcome to marketing interactions.

A rule set that decides how conversion credit is shared across marketing touchpoints.

An attribution window is the time period in which a conversion can be credited to a touchpoint.

A Google Ads report comparing your auction performance with other advertisers on the same terms.

How real and genuinely engaged a creator's followers are, versus fake or bought accounts.

Blocking specific groups of people from seeing your ads.

A hint you give an automated campaign about who is likely to convert.

Choosing who sees an ad based on people's attributes, interests, or behavior.

Sound-based ads played within streaming music, podcasts, or digital radio.

Proving that an email really comes from the domain it claims to be from.

A short profile that describes the writer's background, credentials, and relevant experience.

Any Google Ads strategy where the platform sets your bids for you, rather than you setting a fixed CPC by hand.

A message sent automatically after a defined trigger.

The average revenue collected per order over a chosen period.

Average session duration is the mean length of visits over a chosen period.