Marketing terms beginning with A

Sending two versions of an email to compare which performs better.

A controlled experiment comparing two versions for a defined outcome.

An automated reminder sent when a shopper adds items to a cart but does not buy.

The part of a webpage visible before a visitor scrolls.

What visitors see first, before any scrolling, at the top of a page.

An ad placed in the part of a page visible before the user scrolls.

The share of your ad impressions that appeared in the very first search ad slot.

Designing products so people with disabilities can perceive, understand, and use them.

A B2B strategy that targets specific high value accounts with tailored marketing.

The stage where a business attracts and gains new users or customers.

A measurement tied to a specific cause and decision, so a team can act on it.

The stage where a new user first experiences the product's core value.

The share of new users who complete a key early action that signals real value.

Active users counts distinct people who engaged with your site or app in a period.

A sentence structure where the subject performs the action of the verb.

An extra piece of content, like a link or image, added to an ad to give more detail.

The real-time process that decides which eligible ads appear and in what order.

The written text of an advertisement, including its headlines and descriptions.

A digital marketplace where advertisers and publishers buy and sell ad impressions through real-time auctions.

Extra information added to an ad, such as links, phone numbers, or highlights.