Active Voice
01 Definition
Active Voice meaning: A sentence structure where the subject performs the action of the verb.
In active voice, the subject does the action, as in 'The team shipped the update'. It usually makes writing clearer, shorter, and more direct than passive voice. Marketers favor it because it feels energetic and names who is responsible, though passive voice still has its uses.
Why it matters
How Active Voice fits the work
Active voice tends to make copy crisper and easier to follow, which helps readers grasp who does what without extra words slowing them down.
In context
The editor changed 'Mistakes were made by the vendor' to the active 'The vendor made mistakes' to make responsibility clear.
Practical note
Active voice is not always right. Use passive voice when the doer is unknown or unimportant, or when you want to emphasize the thing acted upon.