AMP (Accelerated Mobile Pages)
01 Definition
AMP (Accelerated Mobile Pages) meaning: An open framework for building stripped-down pages that load very fast on mobile.
AMP, or Accelerated Mobile Pages, is an open-source framework for building lightweight pages that load quickly on mobile devices. It restricts HTML and JavaScript and can serve pages from a cache. Google once favored AMP for certain mobile features, but that special treatment has largely ended.
Also called
Why it matters
How AMP (Accelerated Mobile Pages) fits the work
AMP was designed to make mobile pages load almost instantly, and understanding it matters because many older sites still maintain AMP versions that need upkeep.
In context
The publisher retired its AMP pages after Google dropped the AMP requirement for Top Stories, keeping one fast responsive version instead.
Practical note
AMP no longer earns special ranking or Top Stories priority, so many sites now retire it. Maintaining separate AMP pages adds overhead you should weigh against modern fast pages.