Anchor Text
01 Definition
Anchor Text meaning: The visible clickable words in a hyperlink.
Anchor text gives readers and search engines context about the destination of a link. It can be descriptive branded generic or an image alternative.
Also called
link text
Why it matters
How Anchor Text fits the work
Useful anchor text improves navigation accessibility and topical understanding.
In context
The phrase email deliverability guide served as the anchor text.
Practical note
Write natural descriptive labels and avoid manipulative repetition of exact-match phrases.