Marketing terms beginning with O

Addressing a reader's likely doubts or hesitations directly within the copy so they feel resolved.

A goal-setting method that pairs an ambitious objective with a few measurable key results.

Marketing that gives customers one connected experience across every channel and device.

Anything that slows or blocks new users from reaching value during setup.

A series of emails that helps new users or customers get started and find value.

The percentage of delivered emails recorded as opened.

An affirmative action through which a person agrees to receive communication.

An opt-out keyword is a word like STOP that recipients text to unsubscribe from a marketing SMS program.

The cost to acquire customers through unpaid channels like SEO, referrals, or word of mouth.

The long-term drop in how many followers see unpaid posts without ad spending.

Unpaid social media activity published through a brand or person's account.

Visits earned from unpaid search results.

Structured data that describes a company's identity, such as name, logo, and contact details.

A page on a site that no internal links point to, making it hard to discover.

Reaching out to prospects directly through ads, email, or calls to start contact.

Ads served inside streaming video delivered over the internet, outside traditional cable or broadcast.

When a platform spends more than your daily budget on a given day to catch high-opportunity traffic.

Channels a brand fully controls, such as its website, blog, and email list.