Marketing terms beginning with N

A link whose clickable text is the raw web address itself.

A creator with a very small following, often roughly 1,000 to 10,000 followers.

Keeping a business's name, address, and phone number identical across all online listings.

The path a story follows from setup through rising tension to resolution.

Paid ads designed to match the look and feel of the surrounding content.

Designing the menus and links that help people move through a site or app.

Navigational intent means the searcher wants a specific site or page.

A term used to prevent ads from matching unwanted searches.

A loyalty measure based on how likely customers are to recommend a company.

Revenue kept from existing customers over time, including expansion and after losses.

When a product becomes more valuable as more people use it.

New users counts people interacting with your site for the first time in the tracked period.

A recurring email that shares updates, articles, or curated content with subscribers.

The written material prepared for a recurring email sent to subscribers.

Ten broad rules of thumb used to evaluate and improve interface usability.

A link attribute telling search engines not to pass ranking credit through a link.

A link marked so search engines know not to pass ranking credit through it by default.

A directive asking search engines not to include a page in search results.

A video ad that must be watched in full before the content continues.

The single metric that best captures the core value a product delivers to customers.