New Users
01 Definition
New Users meaning: New users counts people interacting with your site for the first time in the tracked period.
New users are visitors the analytics tool has not seen before, based on stored identifiers. The count depends on cookies or device IDs, so someone on a new device or after clearing cookies may register as new again. It measures first-time reach within the tool's memory, not lifetime firsts.
Why it matters
How New Users fits the work
Tracking new users shows how well your site attracts fresh audiences, which helps you judge acquisition efforts and top-of-funnel growth.
In context
Of 9,200 total users this month, 6,500 were new users and 2,700 had visited the site before, which sums to the full total.
Practical note
Because identifiers reset, new user counts often overstate truly first-time people, especially when cookie lifetimes are short or many visitors block tracking.