Marketing terms beginning with D

A third-party score intended to estimate a domain's ranking strength.

The average amount you set to spend on a campaign per day.

How an email appears when a client displays it with a dark background.

A targeted paid social ad that does not appear on the advertiser's public profile or feed.

A single screen that displays key metrics and charts for quick monitoring.

A structured JavaScript object that holds data for tags and triggers to read.

How long an analytics tool keeps user and event data before deleting it.

Data thresholding hides some analytics data to protect user privacy when the reported numbers are too small.

Presenting data as charts or graphics to make patterns easier to understand.

A central database that stores combined data from many sources for analysis and reporting.

Data-driven attribution uses an algorithm to assign credit based on your actual conversion data.

Basing marketing choices on measured evidence rather than opinion or habit alone.

Scheduling ads to run only during chosen hours or days when they perform best.

A click on something that looks interactive but does nothing.

The decline in decision quality after making many choices in a row.

A sending IP address used by only one sender, isolating its email reputation.

Deduplication removes double counting so one conversion is not credited more than once.

People tend to accept a preselected option rather than actively changing it.

Removing pages from a search engine's index so they no longer appear in results.

The percentage of sent emails accepted by receiving servers, meaning they did not bounce.