Marketing terms beginning with S

The typical time and steps it takes to close a sale.

The stages a prospect passes through from lead to closed sale.

A page built entirely to persuade visitors to buy a specific product or service.

A strategy where a sales team drives acquisition and revenue through direct selling.

The number of users or sessions included in a test or analysis.

Estimating report results from a subset of data instead of every record.

A persuasion tactic that highlights limited supply to make an offer feel more valuable and worth acting on.

A message showing limited stock or availability to encourage visitors to act sooner.

Schema markup is code from the Schema.org vocabulary that labels content for search engines.

Scroll depth measures how far down a page visitors scroll, often as a percentage.

A heatmap showing how far down a page visitors scroll.

Text ads shown on search engine results in response to a user's query.

Google's free tool for monitoring how a site performs in Google Search.

The share of possible search ad impressions your ads actually received.

The underlying goal a person is trying to accomplish with a search.

A report listing the actual searches that triggered your ads.

The average number of times people search a keyword in a given period, usually per month.

An auction where the winner pays just above the next highest bid, not their own full bid.

A supporting call to action for users not ready for the main goal.

A badge showing a site uses security measures such as encryption or malware scanning.