Sitelinks

SERP feature

01 Definition

Sitelinks meaning: Extra links to a site's inner pages shown beneath its main search result.

Sitelinks are additional links to inner pages that Google displays under a website's main result, usually for branded or navigational searches. They help users jump straight to sections like pricing or contact. Google generates them automatically based on site structure and user behavior.

Why it matters

How Sitelinks fits the work

Sitelinks give a listing more space and let searchers reach the right page faster, which can improve how a brand result looks.

In context

Searching a software brand shows its homepage result with sitelinks to Pricing, Features, Login, and Support beneath it.

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Practical note

You cannot manually choose sitelinks; a clear site structure and strong internal linking make helpful ones more likely.