SGE (Search Generative Experience)
01 Definition
SGE (Search Generative Experience) meaning: Google's experimental name for AI-generated search results, now called AI Overviews.
Search Generative Experience was Google's experimental project, launched in 2023 through Search Labs, that generated AI answers directly in results. Google later rolled the feature out publicly and rebranded it as AI Overviews. The term SGE now mostly refers to that earlier test phase and is used interchangeably by many marketers.
Why it matters
How SGE (Search Generative Experience) fits the work
SGE marked Google's shift toward generative answers in search, and the term still appears in older guidance and tools describing that change.
In context
An SEO report from 2023 warned that SGE could summarize answers on the results page, a prediction that came true as AI Overviews launched.
Practical note
SGE and AI Overviews describe the same evolving feature, with SGE being the older test name. When reading dated advice, treat SGE as the earlier label rather than a separate product.