Structured Data
01 Definition
Structured Data meaning: Structured data is standardized code that describes a page's content to search engines.
Structured data is a standardized format for labeling information on a page so search engines can understand it, usually following the Schema.org vocabulary. It can make a page eligible for rich results. Adding it does not guarantee those features or improve rankings on its own.
Why it matters
How Structured Data fits the work
Structured data helps search engines read your content precisely and can unlock rich results, giving your listings a chance to stand out.
In context
A recipe site added structured data for ingredients, cook time, and ratings, making its pages eligible for a rich result with a star rating.
Practical note
Follow Google's documented types and mark up only content visible on the page. Eligibility for rich results is not a promise that Google will show them.