Schema Markup
01 Definition
Schema Markup meaning: Schema markup is code from the Schema.org vocabulary that labels content for search engines.
Schema markup is structured data written with the Schema.org vocabulary, a shared standard backed by Google, Microsoft, Yahoo, and Yandex. It describes items like products, events, and articles. Search engines use it to understand pages and to power some rich results, though display is never guaranteed.
Also called
Why it matters
How Schema Markup fits the work
Schema markup gives search engines a shared vocabulary for your content, which can support rich results and clearer understanding of a page.
In context
An events venue added schema markup for each concert, so listings could show dates and ticket details directly in search results.
Practical note
Schema.org defines the vocabulary, but each search engine decides what it supports and displays. Validate markup with a testing tool before relying on it.