SWOT Analysis
01 Definition
SWOT Analysis meaning: A framework listing strengths, weaknesses, opportunities, and threats to guide strategy.
SWOT analysis organizes a business review into four areas: internal strengths and weaknesses, and external opportunities and threats. Teams use it to summarize a situation before making strategic decisions. It is a simple starting point, and its value depends on honest inputs and the actions taken afterward.
Also called
Why it matters
How SWOT Analysis fits the work
SWOT gives teams a shared, quick structure for discussing where a business stands, which helps surface issues before committing to a plan.
In context
In its SWOT analysis, the bakery listed a loyal local following as a strength and a new supermarket chain nearby as a serious threat.
Practical note
SWOT can become a vague list that leads nowhere. Keep entries specific and evidence based, and always turn the findings into concrete decisions and priorities.