Split URL Test
01 Definition
Split URL Test meaning: A test that sends traffic to separate URLs to compare different page versions.
A split URL test, sometimes called split testing, serves each version from its own web address rather than swapping elements on one page. Visitors are divided between the URLs and their behavior is compared. It suits large changes like full redesigns or new page templates that are hard to test on a single URL.
Also called
Why it matters
How Split URL Test fits the work
Split URL testing lets you compare whole new page builds safely, keeping the original live while a share of traffic experiences the alternative.
In context
The team ran a split URL test between the old checkout at /cart and a rebuilt version at /cart-new, sending half of shoppers to each.
Practical note
Use canonical tags or proper redirects so search engines do not treat the two URLs as duplicate content. Uneven page load speed between URLs can also skew results.