SERP Feature
01 Definition
SERP Feature meaning: Any non-standard result element on a search results page beyond plain links.
A SERP feature is any element on a search engine results page that goes beyond the standard list of blue links. Examples include featured snippets, AI Overviews, local packs, image carousels, knowledge panels, and video results. Which features appear depends on the query, and each offers different ways to gain visibility.
Also called
Why it matters
How SERP Feature fits the work
SERP features shape where attention goes on the page, so knowing which appear for a query helps you target realistic visibility opportunities.
In context
For 'coffee shops near me,' the SERP feature was a local pack with a map and three listings, sitting above the first organic result.
Practical note
Some SERP features answer queries in place and can lower clicks to sites. Track which features show for your target queries, since they change how much traffic a top ranking actually delivers.