Marketing terms beginning with W

Ad budget spent on clicks or impressions that cannot lead to your goal.

A set of published guidelines for making web content usable by people with disabilities.

Notifications sent through a web browser to users who subscribed on a site.

A live or recorded online presentation used to teach, demo, or generate leads.

An automated sequence for new subscribers or customers.

WhatsApp Marketing uses the WhatsApp messaging app to send updates, support, and promotions to customers who opt in.

An in-depth, research-based document that explains a problem and a proposed solution.

The empty space around and between elements that gives a layout room to breathe.

A targeted email effort to bring back customers who have not bought in a long time.

The test version that outperforms others on the chosen goal by a reliable margin.

A simple, low-detail layout that shows structure and content placement without styling.

Encouraging customers to talk about and recommend a brand to others.