Webinar
01 Definition
Webinar meaning: A live or recorded online presentation used to teach, demo, or generate leads.
A webinar is an online seminar, live or recorded, where a host presents to a registered audience, often with slides and a Q&A. Registration captures leads, and recordings can be reused. Live webinars depend on attendance, which is usually a fraction of those who sign up.
Also called
Why it matters
How Webinar fits the work
Webinars combine education and lead capture, letting a brand demonstrate expertise directly to an interested audience and follow up with registrants afterward.
In context
Of 400 people who registered for the pricing webinar, 150 attended live and the rest received the recording by email.
Practical note
Expect many registrants to skip the live session. Plan follow-up emails and an on-demand recording so the effort keeps working after the live event ends.