Marketing terms beginning with U

Content created by customers fans or community members rather than the brand.

The rel=ugc value that marks a link as coming from user-generated content.

A comprehensive resource that aims to cover a broad topic in full depth.

Content freely accessible without any form, login, or contact requirement.

A unique pageview counts a page only once per session, no matter how many reloads happen.

The distinct factor that sets a product apart from its competitors.

The direct revenues and costs tied to a single unit, such as one customer or order.

Google's earlier analytics version, now retired, built on a session and pageview model.

A usability session participants complete alone, without a live facilitator.

The percentage of email recipients who opt out of a list after a given send.

Encouraging a customer to buy a higher tier or larger version of a product.

A tactic that uses time pressure, like deadlines, to prompt readers to act sooner rather than later.

A countdown clock that pressures visitors to act before an offer or deadline expires.

Managing how query string parameters in URLs affect crawling, indexing, and duplicate content.

Watching real people attempt tasks on a product to find where they struggle.

The agreed permissions for how a brand may reuse a creator's content.

A text string that identifies the browser or bot making a web request.

Written guides that explain how to install, use, and troubleshoot a product or service.

The overall quality of a person's interaction with a product, site, or service.

A diagram of the steps and choices a person takes to reach a goal.