Users
01 Definition
Users meaning: Users counts the distinct people, or devices, that visited a site during a period.
Users estimates how many individuals interacted with your site, based on identifiers like cookies or device IDs. One person on two devices, or who clears cookies, can be counted more than once. It is a modeled estimate, not an exact head count of humans.
Also called
Why it matters
How Users fits the work
The users metric shifts focus from raw visits to how many distinct people you reached, which matters for audience size and reach.
In context
The site recorded 9,200 users last month, though the true number of individual people was likely lower due to shared and multiple devices.
Practical note
User counts depend on cookies and consent, so privacy settings, ad blockers, and cross-device use can inflate or deflate the number in either direction.