Unique Pageview
01 Definition
Unique Pageview meaning: A unique pageview counts a page only once per session, no matter how many reloads happen.
A unique pageview groups multiple views of the same page within one session into a single count. It reduces the inflation caused by reloads and repeat visits inside a session. This metric came from Universal Analytics; Google Analytics 4 does not report it directly.
Why it matters
How Unique Pageview fits the work
Unique pageviews give a cleaner read on how many distinct visits actually reached a page, filtering out repeated loads within the same session.
In context
A page had 5,000 pageviews but only 3,800 unique pageviews, showing that many sessions loaded the page more than once.
Practical note
Because Google Analytics 4 dropped this metric, do not expect to match old unique pageview totals; use views or sessions with a page filter instead.