Marketing terms beginning with B

Marketing and selling from one organization to another.

Marketing and selling directly to individual consumers.

A link to a page from another website.

A rectangular image or graphic ad placed on a web page or app screen.

An approach that reports the probability that a variant is the better option.

A beacon is a small data transmission sent to a server to record user activity.

The study of how psychology and bias shape real economic and buying decisions.

Email targeted to a subscriber based on their tracked behavior and interests.

Grouping subscribers by their actions, such as opens, clicks, or past purchases.

Targeting ads based on a person's past online actions and browsing patterns.

Changing onsite content or offers based on how a visitor behaves during their visit.

A reference point used to judge whether a metric's current value is good or poor.

Copy that leads with what the reader gains rather than listing product features on their own.

Google's language model that reads full query context to better understand words.

The amount an advertiser offers to pay for a click, view, or other ad action in an auction.

A percentage change that raises or lowers bids for a specific device, location, time, or audience.

A Meta bidding control that sets the highest bid the system can place in any auction.

The rules or automation used to set advertising bids.

Google's feature that streams raw analytics event data into a BigQuery data warehouse.

A standard that displays a brand's verified logo beside authenticated email in the inbox.

Microsoft's free tool for tracking and improving a site's visibility in Bing.

Microsoft's web crawler that gathers pages for the Bing search index.

An automated email sent to a subscriber on or near their birthday, often with a greeting or offer.

The total cost to acquire a customer across all channels, both paid and free.

Combined figures that merge data from several channels or sources into one number.

A published list of IPs or domains known for sending spam, used to filter mail.

A single dated article published on a website's blog to inform, engage, or attract readers.

A strategy of creating uncontested market space instead of competing in crowded markets.

The main text of a page or ad that carries the core message.

The decision stage where a prospect is ready to buy and needs a final push.

The repeated template text that appears across many pages of a site, such as navigation, headers, footers, sidebars, and standard legal wording.

An existing organic post promoted with paid budget to reach more people.

Automated, non-human visits or interactions generated by software rather than real people.

A bounce is a visit that ended without meeting the engagement or interaction threshold.

An email that could not be delivered and was returned by the receiving server.

The percentage of sent emails that could not be delivered.

The share of sent emails that bounced, expressed as a percentage.

When customers or employees willingly promote a brand to others they know.

A person who represents and promotes a brand, often through an ongoing relationship.

How a company structures and relates its portfolio of brands, sub-brands, and products.

The extent to which people recognize or recall a brand.

The added value a brand name gives a product beyond its functional features.

A document defining how a brand looks, sounds, and presents itself across all materials.

The visible and verbal elements a company uses to shape how people recognize its brand.

The core themes or values that support and define a brand's identity.

The distinct place a brand aims to occupy in the minds of its target audience.

The core commitment a brand makes to customers about what they can expect.

Keeping ads away from content that could clearly harm a brand's reputation.

Telling a consistent narrative about a brand's purpose, people, and values across touchpoints.

Matching ad placements to content that fits a specific brand's values and comfort level.

The consistent personality and style expressed through a brand's language.

The contrast between building long-term brand demand and driving immediate, measurable actions.

Link text that uses a company or website's brand name.

Content made or funded by a brand, often published through a creator or publisher.

A row of links showing a page's position within a site's hierarchy.

Breadcrumb schema is markup that shows a page's position in the site hierarchy.

A match type that shows ads on searches related to your keyword's meaning.

A single email sent at one time to a whole list or segment, not triggered by behavior.

Finding dead links on other sites and suggesting your working page as a replacement.

An automated email sent when a shopper views products but never adds them to a cart.

Short transitional phrases that pull readers down the page and keep them reading.

How an ad platform spreads a campaign's spend across the time period rather than all at once.

A short non-skippable video ad, up to six seconds long, used for quick brand recall.

A startup efficiency measure comparing cash burned to new recurring revenue added.

A semi-fictional profile of a typical customer used to guide marketing decisions.

The line on an article that names the writer, and sometimes the date or role.