Marketing terms beginning with B

Marketing and selling from one organization to another.

Marketing and selling directly to individual consumers.

A link to a page from another website.

A rectangular image or graphic ad placed on a web page or app screen.

An approach that reports the probability that a variant is the better option.

A beacon is a small data transmission sent to a server to record user activity.

The study of how psychology and bias shape real economic and buying decisions.

Email targeted to a subscriber based on their tracked behavior and interests.

Grouping subscribers by their actions, such as opens, clicks, or past purchases.

Targeting ads based on a person's past online actions and browsing patterns.

Changing onsite content or offers based on how a visitor behaves during their visit.

A reference point used to judge whether a metric's current value is good or poor.

Copy that leads with what the reader gains rather than listing product features on their own.

Google's language model that reads full query context to better understand words.

The amount an advertiser offers to pay for a click, view, or other ad action in an auction.

A percentage change that raises or lowers bids for a specific device, location, time, or audience.

A Meta bidding control that sets the highest bid the system can place in any auction.

The rules or automation used to set advertising bids.

Google's feature that streams raw analytics event data into a BigQuery data warehouse.

A standard that displays a brand's verified logo beside authenticated email in the inbox.