Bing Webmaster Tools

SEO tool

01 Definition

Bing Webmaster Tools meaning: Microsoft's free tool for tracking and improving a site's visibility in Bing.

Bing Webmaster Tools is Microsoft's free service for monitoring a site in Bing Search. It reports queries, clicks, impressions, and index coverage, and offers site scans, URL submission, and IndexNow support. Because Microsoft Copilot draws on the Bing index, it also matters for that visibility. It covers Bing, not Google.

Also called

BWT

Why it matters

How Bing Webmaster Tools fits the work

As Bing feeds Microsoft's AI and Copilot answers, tracking Bing visibility here is increasingly useful beyond Google-only reporting.

In context

In Bing Webmaster Tools, a publisher submitted an updated sitemap and used URL submission to get a new article indexed by Bing within a day.

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Practical note

Its data reflects Bing, not Google, so numbers will not match Search Console. Verification and sitemap submission are separate from Google and must be set up on their own.