Breadcrumb Navigation
01 Definition
Breadcrumb Navigation meaning: A row of links showing a page's position within a site's hierarchy.
Breadcrumb navigation is a small trail of links, usually near the top of a page, that shows where the page sits in the site structure. It helps users move back to broader sections and helps search engines understand your hierarchy. With structured data, breadcrumbs can also appear in search results.
Also called
Why it matters
How Breadcrumb Navigation fits the work
Breadcrumbs improve navigation and clarify site structure for search engines, and they can enhance how your URL path is displayed in search listings.
In context
On a store page, the breadcrumb trail "Home > Men > Shoes > Running" let shoppers jump back to any broader category in one click.
Practical note
Breadcrumbs should reflect real site hierarchy, not the path a visitor happened to take. Add BreadcrumbList structured data to make them eligible for rich results.