Broken Link Building
01 Definition
Broken Link Building meaning: Finding dead links on other sites and suggesting your working page as a replacement.
This tactic locates pages that link to broken or missing URLs, then contacts the site owner to recommend your relevant, working page as a fix. It helps webmasters clean up dead links while you earn a placement. Success rates are usually low, since it relies on the owner accepting the suggestion.
Also called
Why it matters
How Broken Link Building fits the work
It offers a genuine reason for outreach, since you help fix a real problem on the target page rather than simply asking for a favor.
In context
An SEO found 40 pages linking to a defunct statistics resource and pitched a similar guide, winning six replacement links.
Practical note
Your replacement page must closely match what the dead link pointed to, or the swap looks self-serving. Expect many ignored emails per link earned.