Body Copy
01 Definition
Body Copy meaning: The main text of a page or ad that carries the core message.
Body copy is the primary written content of an ad, page, or email that sits between the headline and the closing call to action. It explains the offer, builds the case with details and proof, and answers objections. It should stay scannable, since many readers skim before committing.
Also called
Why it matters
How Body Copy fits the work
Body copy is where you make the actual argument, turning the interest a headline creates into understanding and a reason to act.
In context
After the headline hooks the reader, the body copy walks through three benefits and includes a customer quote before the sign-up button.
Practical note
Long body copy is fine when the message earns it, but break it up with subheads and short paragraphs so skimmers can still follow the thread.