Branded Anchor
01 Definition
Branded Anchor meaning: Link text that uses a company or website's brand name.
A branded anchor is link text that uses a brand or company name, such as linking with the word Nike. It is considered one of the safest and most natural anchor types because people often reference sites by name. A healthy link profile usually contains a high share of branded anchors.
Also called
Why it matters
How Branded Anchor fits the work
Branded anchors look natural to search engines because real references often use a brand name, so they help keep an overall anchor profile safe and credible.
In context
A news article linked to the company using the branded anchor Acme Tools rather than a keyword-stuffed phrase, keeping the profile natural.
Practical note
Branded anchors carry little keyword targeting on their own, so they build trust rather than push a specific term. That trade-off is usually worth the lower spam risk.