Sessions per User
01 Definition
Sessions per User meaning: Sessions per user is the average number of visits each user made in a period.
Sessions per user divides total sessions by total users for the selected date range. A value above one means the average person visited more than once. It is an average, so a few very frequent visitors can pull the number up while many people visited only once.
Why it matters
How Sessions per User fits the work
This ratio shows how often people come back within a period, giving a quick read on repeat visitation without inspecting individual behavior.
In context
With 12,400 sessions and 9,200 users, sessions per user is about 1.35, meaning the average visitor came back a little more than once.
Practical note
As an average it hides distribution, so pair it with returning users or a histogram to avoid assuming everyone visits at the typical rate.