Dofollow
01 Definition
Dofollow meaning: An informal term for a normal link that can pass ranking signals to its destination.
Dofollow is not an official HTML attribute; it describes a standard link with no nofollow, sponsored, or ugc value, so search engines may follow it and pass ranking credit. Every ordinary link is dofollow by default. The word exists mainly to contrast with nofollow links.
Also called
Why it matters
How Dofollow fits the work
The term helps people discuss which links can pass authority, though in practice a plain link with no rel value is already followable by default.
In context
The editorial mention was a plain dofollow link with no rel attribute, so it could pass ranking signals to the referenced study.
Practical note
There is no rel=dofollow attribute; adding one does nothing, since a link passes signals simply by lacking nofollow, sponsored, or ugc values.