Organization Schema
01 Definition
Organization Schema meaning: Structured data that describes a company's identity, such as name, logo, and contact details.
Organization Schema is Schema.org markup that tells search engines core facts about a business, including its legal name, logo, website, address, and social profiles. Search engines use it to build knowledge panels and confirm brand identity. It describes the whole organization rather than a single product or page.
Also called
Why it matters
How Organization Schema fits the work
It helps search engines connect your brand name, logo, and profiles into one confirmed identity, which supports how your business appears in knowledge panels and brand results.
In context
A software firm added Organization Schema listing its legal name, logo URL, headquarters address, and links to its LinkedIn and support pages.
Practical note
Place it once, typically on the homepage, and keep the name, logo, and contact details consistent with the rest of your site and citations to avoid conflicting signals.